Creative solutions, connected data.

My mission is to bring clarity.

I'm María Elsa Fariñas Farrera, an economist turned data analyst and virtual assistant. After years working in administrative areas, I discovered a constant pattern: too much data, little analysis, and decisions made in the dark. In 2020, I decided to change that. I specialized in data analysis with Power BI, and since then I've been helping small businesses and entrepreneurs transform confusion into clarity. I design simple, visual and actionable dashboards that show what really matters: what works, what doesn't and where the bottleneck is. I don't believe in reports that impress, but in tools that drive smart decisions. At dataMEFF, I combine data analysis, automation and executive support so you can focus on growing, not on organizing files. I'm passionate about turning chaotic data into clear strategies, integrating AI and organization to free up time and reveal opportunities. And when I'm not between graphs and metrics, I'm probably with a coffee in hand, exploring the latest trends in artificial intelligence and business analytics. If you have data but no clarity, maybe I can help you connect the dots.